3 Costly Seller Mistakes and How to Avoid Them
What are the biggest mistakes to avoid when selling PNW homes for sale? The most common (and expensive) mistakes are overpricing, poor presentation, and weak marketing—each…
Author: Lisa Wray
Lisa Wray is a top-producing REALTOR® and Founder of The Wray Home Team, serving Gig Harbor, Tacoma, and the greater Pierce & King County areas.
Since 2017, Lisa has guided hundreds of clients through successful transactions and consistently ranked in the top 3% of eXp Realty agents nationwide for five consecutive years.
Known for her calm leadership, strong negotiation skills, and education-first approach, Lisa specializes in helping sellers maximize their home’s value through strategic pricing, targeted marketing, and proven systems that consistently attract qualified buyers.
As both a real estate broker and experienced investor with a personal portfolio of 16 rental properties, Lisa brings a unique market perspective that helps her clients make smart, long-term decisions.
Lisa believes real estate should feel empowering, not overwhelming. Her clients appreciate her clear communication and commitment.
If you’re considering selling your home in 2026, Lisa would be honored to guide you.
How Tech Growth is Fueling the PNW Real Estate Market in 2026
The Pacific Northwest has long been known for its natural beauty, vibrant cities, and innovative spirit—but in recent years, one factor has stood out as…
How to Get Your Home Ready to Sell in 30 Days or Less
30 days. That’s the window.When homeowners decide to sell, one of the most common questions I hear is: “What should we do first?” After helping…
The Step-by-Step Buying Process for a First Time Home Buyer in Washington
Buying your first home in Washington doesn’t have to feel overwhelming. In this comprehensive guide, 𝐋𝐢𝐬𝐚 𝐖𝐫𝐚𝐲 of The Wray Home Team walks you step-by-step…
Your Home Didn’t Sell? Here’s How Better Marketing and Smarter Negotiation Can Change Everything
A failed listing isn’t the end. Learn how modern real estate marketing, creative negotiation, and smart relisting strategies help homes sell quickly — even after…
Renting Feels Safer—But Is It Actually Costing You More?
Are you better off renting, or is buying a home the smarter financial move right now?Renting can feel safer and more flexible—but over time, the…
Understanding Return on Investment (ROI) in Rental Property: A Guide for PNW Investors
What is Return on Investment (ROI) in rental property, and how can you evaluate whether a rental property in the Pacific Northwest is a smart…
Should You Try to Time the Market Before Listing Your Home for Sale in the PNW?
Should you wait for the “perfect” moment to list your home for sale in the PNW, or sell now?In most cases, trying to perfectly time…
Why Your Home Isn’t Selling — and How Strategic Pricing & Staging Can Fix It Fast
Is your house sitting on the market? Learn the most common pricing and presentation mistakes sellers make — and how the right strategy can help…
Why New Construction Homes Are the Best Deal for Buyers Right Now
Home builders across the country are offering the most aggressive incentives buyers have seen in more than a decade. From $30,000–$50,000 in buyer credits to…